Liftor

iPhone. iOS 15.1 or later.

Liftor creators

Make reels.Get paid.

How it works

Five steps, one message.

No agency and no forms after this one. The whole program runs in your DMs.

  1. Apply

    Your email, your Instagram and your WhatsApp number. Thirty seconds.

  2. The waitlist

    We look at your page: real reels, a real voice, posting about training, food or the week around them.

  3. The message

    If you are in, we write to you on Instagram from @liftwithliftor, or on WhatsApp.

  4. Your brief

    Draft reels to film, each with the hook, the shots and the lines, and the engagement bonus.

  5. Post, get paid

    Your rate is set once the reel is made. Post it, and the money lands within 7 days.

What it pays

Paid for every reel. More when it travels.

Your rate is set once you have made the reel, from your following and the reel itself. On average, a reel pays ₹1,500 to ₹5,000. Bonuses for engagement are agreed with you in your brief.

On average, per reel

₹1,500 to ₹5,000

  • Your rate is set once you have made the reel
  • Paid within 7 days, by UPI or bank transfer
  • Liftor free for as long as you are in the program
  • A date to post by, set with you in the brief
What sets your rate
  • Your followingWho watches you, and how many of them.
  • The reel you madeHow well it is made, and how it lands the brief.
  • Its engagementBonuses for engagement, agreed with you in your brief.

Who we are looking for

Real people with real weeks.

Not a look, not a follower count. People who train, cook and get through busy weeks, and post about it in their own voice.

  • Lifting

    Barbells, splits, top sets.

  • Food

    Home cooking, meal prep, protein.

  • Running

    Miles, races, recovery days.

  • Busy weeks

    Students, shifts, long days.

  • Home workouts

    A mat, a pair of dumbbells.

  • Coaching

    Trainers and their clients.

What you need

  • A public Instagram account that posts reels
  • An iPhone on iOS 15.1 or later, to film the app
  • To be 18 or older
  • Any follower count

Apply

Join the waitlist.

Your email, your Instagram and your WhatsApp number. If you are in, we message you on one of them with your first brief.

With the country code. Only used to tell you about the program.

We read every application by hand. If you are in, one message on Instagram or WhatsApp, with your first brief. Nothing is sent if you are not. How your details are kept.

Questions

Before you apply.

Do I need a lot of followers?

No. We look at whether your reels are real and watched, not at the count.

Does it cost anything?

No. Liftor never asks a creator for money, for anything. On Instagram we only ever write from @liftwithliftor.

How will you contact me?

On Instagram, from @liftwithliftor, or on WhatsApp at the number you gave us. We pick whichever reaches you best. Email only if neither works.

What is in a brief?

Draft reels to film, each with the hook, the shots, the lines and the length, usually 15 to 30 seconds. The engagement bonus and the date to post by. You can say it in your own words.

How much does it pay, and when?

Your rate is set once you have made the reel, from your following and the reel itself. On average a reel pays ₹1,500 to ₹5,000. Bonuses for engagement are agreed with you in your brief. Paid by UPI or bank transfer within 7 days of the reel going live.

Do I need an iPhone?

Yes, for now. Liftor runs on iPhone, iOS 15.1 or later, and every reel films the real app. Android is on a waitlist.

Who owns the reel?

It stays on your account. Anything more, such as a reshare or running it as an ad, is agreed in your brief before you film.

What if I am not approved?

Your application stays on the waitlist for up to 12 months and we look again as new briefs open. To be taken off sooner, write to support@liftor.app.